What Do Universes and Pizzas Have In Common?

Both expand from a compact, energized, symmetrical core

To create Supercharged Referrals that will expand in all directions and lead back to your business – you need to clarify, refine and compact the messages customers and clients can share about you.

galaxy-medA Universe starts with a singularity, something tiny but so pure and powerful it can expand on and on and on. Think of Oprah and the question “What do I know for sure?” This starting point, is sometimes asked directly as an interview question (What do you know for sure?) and is used on a wide scale as an editorial guiding principle.

Why is this question so powerful? It draws out the best and most powerful things people can share.

A great pizza starts with a ball of dough – compact, yeasty, smooth and round. If it’s prepared with quality flour, fresh yeast and water at the best temperature – the elements for expansion are there. How big it can stretch and still stick together depends on making sure it’s kneaded, smashed and worked until it’s smooth and elastic. Pizza crust recipe

The first step in creating Supercharged Referrals is finding or creating your “NUTS”. Each of these four factors needs to be not only present, but clarified, strengthened and showcased in a way that your clients and customers can see them, hear them, experience them and share them. Perception is reality and if they aren’t clear and readily visible and compacted in a way that can spread exponentially, the potential for Referrals is limited.

Question: If Oprah asked about your business and what your customer could know for sure – what do you think the first answer would be?


About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor