All posts in " customer fears "

Marketing Mistake – Thinking proven results trump strong emotions

By Kathryn Booth Trainor

Best intentions can be a marketing mistake! When we sell a product or service, it’s often because we passionately believe that it will create benefits and results for the customer. If they see it differently or if there is something about our product or service that they think might make them “look bad”, this is […]

Marketing Mistake – Ignoring Customer Fears

By Kathryn Booth Trainor

No product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that […]