Strategic Plan or Business Plan?

Strategic Plan or Business Plan?

Some highly respected consultants won’t do a business plan unless a strategic plan has been completed first. It can be as short as one page or can encompass Financial Modeling, Marketing Plan and Operations Plan.

Strategic Planning
At Big Business Zoo, we use project management techniques to break each objective down into manageable tasks that end anxiety about “loose ends”, create momentum and set systems in place that can be duplicated and delegated as your business grows.

By having clear outcomes and both short and long-term plans, cash flow management, profitability and increasing team and market share can all flow together.

The power of a Strategic Plan is that it is designed to create action and measure results with flexibility and it can be easily modified to take advantage of new market opportunities and challenges.

Business Plans
When you want to raise capital, apply for business loans, grants and government contracts, many times you are required to have a traditional business plan.

We create full business plans that include all financial modeling, marketing strategies and team creation and investor presentations. This is done step-by-step so you understand the plan and why it works so you can answer questions and explain it in a presentation.

What you will learn doing a Strategic Plan or Business Plan with us will completely change how you see the potential of your business and will make you feel more confident moving forward with clear goals and results. This process often substantially increases PROFITS and reduces stress and anxiety for you and your team.

About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor