Life Long Learning

Keeping up to date in any profession requires continuing to learn new skills, consume and process new information and research and maintaining and expanding your network.

I was asked to share a few favorite life-long learning resources at the Enterprising Delta Women meeting (allied with the Delta Chamber of Commerce) last week and here is the list and links to the items mentioned.

Book –  “Control Alt Delete” by Mitch Joel

Recommended on the level of – if you could only read one book this year – level. This book explains the current marketplace’s shift to digital assets and consumer behavior when researching and making purchase decisions. It also addresses in great detail how to showcase your business and yourself as a personal brand.

Podcast – “Six Pixels of Separation”  via Twist Image (Mitch Joel’s marketing agency)

Weekly podcast on business marketing strategy focusing on current trends in advertising and social media. Interesting guests and covers a lot of quality ideas.

Social Media as a learning channel –

Facebook groups can be a terrific resource sharing and networking zone IF they are heavily moderated and kept Spam Free. When joining a new group, it’s best to stop in and observe first, then comment with helpful info and connections, THEN start posting valuable info and asking questions.

Favorite group – “Best Marketing Secrets”  – you could literally spend all your facebook time here for days and power-up on great resources in the feed and in the files section.

Favorite Tool – Mind Mapping

iMindMap –

This is the best mind-mapping software and system I’ve found. Free 7 day trial lets you play a while and see the possibilities.

Learn more about Mind Mapping –

Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0
Michael Taylor


About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor