All posts in "BOLTS"

Know, Like and Trust – Customer Relationships and Relationship Marketing

By Kathryn Booth Trainor

Do you want to make more sales? Create better customer relationships and get more return customers? Establishing a connection where they “know, like and trust” you is essential and foundational to relationship marketing. It’s a concept that has become more popular and relevant in sales and marketing training, because it’s true and necessary now that […]

Should you profile your clients and customers?

By Kathryn Booth Trainor

The previous post created a comment that made me think of something that is really important for getting more referrals, having better relationships with your employees, selecting alliance partners and even service providers – people are who they are and it’s very unlikely that they will change! The O in the BOLTS part of our […]