Kathryn Booth Trainor
I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor
Life Long Learning
By Kathryn Booth TrainorKeeping up to date in any profession requires continuing to learn new skills, consume and process new information and research and maintaining and expanding your network. I was asked to share a few favorite life-long learning resources at the Enterprising Delta Women meeting (allied with the Delta Chamber of Commerce) last week and here is […]
Know, Like and Trust – Customer Relationships and Relationship Marketing
By Kathryn Booth TrainorDo you want to make more sales? Create better customer relationships and get more return customers? Establishing a connection where they “know, like and trust” you is essential and foundational to relationship marketing. It’s a concept that has become more popular and relevant in sales and marketing training, because it’s true and necessary now that […]
Marketing Mistake – Thinking proven results trump strong emotions
By Kathryn Booth TrainorBest intentions can be a marketing mistake! When we sell a product or service, it’s often because we passionately believe that it will create benefits and results for the customer. If they see it differently or if there is something about our product or service that they think might make them “look bad”, this is […]
Marketing Mistake – Ignoring Customer Fears
By Kathryn Booth TrainorNo product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that […]
Marketing Mistake – Hard Selling and Push Marketing
By Kathryn Booth TrainorThis is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers […]
Pre-Strategic Planning Worksheet – Individual
By Kathryn Booth TrainorPersonal motives and leverage: By beginning the strategic planning process with examining what is happening, your reasons for doing what you are doing, and your long-term objectives, you set your planning ladder on a good site. Taking steps up the ladder by planning for growth will be fruitless if the ladder stands on an unstable […]
WordPress Tune-Up and Tutorial Special
By Kathryn Booth TrainorIs your site in danger of being hacked? Has it been hacked? The internet marketing news has not been good recently with massive attacks on all the major hosting providers from evil-doers who want to hijack WordPress sites to spread their poison. There ARE specific things you can do to reduce risk and get things […]
The “Kathryn Experience”
By Kathryn Booth TrainorThis is a super fun Google Hangout interview with Louise Edington about the Big Business Zoo and just a chat about whatever we’d talk about over a cup of tea. Aside from the funny stories and some eagle anecdotes, a good overview of what I do, what kind of clients I like to work with […]
Project Management and Project Plans
By Kathryn Booth TrainorProject Management Keeps You On Course The One Skill Everyone Should Learn When Starting A Company or Organization Good, solid project management is where we start with most companies. One of our most important initial services is to place a project manager with a start-up company’s founder or initial team to make sure that a […]
Financial Modeling and Corporate Structure
By Kathryn Booth TrainorFinancial Modeling Preserves Equity for You and Your Team The Best Dilution Solution… Is never getting there in the first place. Thinking in both short and long terms, we plan your company seeking to create a balance between what you want and need to get out of it financially, what your shareholder’s want and need […]
Mobile Apps and Mobile Websites
By Kathryn Booth TrainorThe rate of transition from people using desktop computers and regular Search Engine tactics to find products and services to smart phones and tablets is accelerating and WILL NOT go back! If you have a service company, restaurants or brick and mortar store, it is essential that you have your local search pages optimized and […]
Team Creation and Training
By Kathryn Booth TrainorHigh Level Team Creation with Flexible, Short Term Strategies Enable Your Business or Consulting Practice to Move Fast Planning, marketing and financial modeling aren’t enough, people and money still make things happen. We can assist you in creating powerful teams through alliances, consulting arrangements, hiring and out-sourcing. Because everything is based on a project management […]
Strategic Plan or Business Plan?
By Kathryn Booth TrainorStrategic Plan or Business Plan? Some highly respected consultants won’t do a business plan unless a strategic plan has been completed first. It can be as short as one page or can encompass Financial Modeling, Marketing Plan and Operations Plan. Strategic Planning At Big Business Zoo, we use project management techniques to break each objective […]
Google Changes Things Too!
By Kathryn Booth TrainorContinued from Part 1 & Part 2 – Why Does Facebook Change Things So Often? 3. Changes in layout, file sharing and privacy settings force interactions and defacto endorsements from logged in facebook user that visit websites when rearranged options or new options are switched “enabled” by default. This creates privacy concerns and some debate […]