All posts in " marketing mistake "
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Marketing Mistake – Ignoring Customer Fears

By Kathryn Booth Trainor

No product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that […]

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Marketing Mistake – Hard Selling and Push Marketing

By Kathryn Booth Trainor

This is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers […]