All posts in " marketing "
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Marketing Mistake – Hard Selling and Push Marketing

By Kathryn Booth Trainor

This is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers […]

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Those are 8008’s whether you think so or not – Brand Matters

By Kathryn Booth Trainor

The decisions you make when choosing how to brand your business aren’t the only thing that will determine your success or failure, but making the wrong choices can guarantee delays, legal issues and confusion. Unfortunately, when it comes to branding business owners can be the most bullheaded and stubborn and service providers and consultants that […]