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Is Your Business Invisible? 3 Checks You Can Make Yourself

By Kathryn Booth Trainor

Invisible is FATAL! Check yourself…and check your friends! It seems like I am saying this over and over again, but bad economic conditions are getting blamed for failing businesses and in some cases, the business is effectively “invisible” online – even if they have a website! NOTE: Post script circa May 2013 – It is […]

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What Do Universes and Pizzas Have In Common?

By Kathryn Booth Trainor

Both expand from a compact, energized, symmetrical core To create Supercharged Referrals that will expand in all directions and lead back to your business – you need to clarify, refine and compact the messages customers and clients can share about you. A Universe starts with a singularity, something tiny but so pure and powerful it […]

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Should you profile your clients and customers?

By Kathryn Booth Trainor

The previous post created a comment that made me think of something that is really important for getting more referrals, having better relationships with your employees, selecting alliance partners and even service providers – people are who they are and it’s very unlikely that they will change! The O in the BOLTS part of our […]

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Those are 8008’s whether you think so or not – Brand Matters

By Kathryn Booth Trainor

The decisions you make when choosing how to brand your business aren’t the only thing that will determine your success or failure, but making the wrong choices can guarantee delays, legal issues and confusion. Unfortunately, when it comes to branding business owners can be the most bullheaded and stubborn and service providers and consultants that […]

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Celebrating Saint Urho – 3 Social Media Lessons

By Kathryn Booth Trainor

The legend of St Urho states that St. Urho drove away grasshoppers from Finland using the incantation “Heinäsirkka, heinäsirkka, mene täältä hiiteen!” (“Grasshopper, grasshopper, go from hence to Hell!”), thus saving the Finnish grape crops. This miracle is celebrated March 16th, right before St. Patrick’s Day. There are statues, pubs, odes, books and large amounts […]

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Social TV and Media Engagement

By Kathryn Booth Trainor

I just finished listening to @Mitch Joel’s podcast on Social TV with Mike Proulx and Stacey Shepatin. Six Pixels Podcast – Social TV Where is the connecting line right now between Social Media engagement and television programming and which directions are shifting the fastest? Segmentation of TV and Movie content is splintering into TV short […]

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