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Life Long Learning

By Kathryn Booth Trainor

Keeping up to date in any profession requires continuing to learn new skills, consume and process new information and research and maintaining and expanding your network. I was asked to share a few favorite life-long learning resources at the Enterprising Delta Women meeting (allied with the Delta Chamber of Commerce) last week and here is […]

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Marketing Mistake – Ignoring Customer Fears

By Kathryn Booth Trainor

No product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that […]

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Marketing Mistake – Hard Selling and Push Marketing

By Kathryn Booth Trainor

This is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers […]

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Pre-Strategic Planning Worksheet – Individual

By Kathryn Booth Trainor

Personal motives and leverage: By beginning the strategic planning process with examining what is happening, your reasons for doing what you are doing, and your long-term objectives, you set your planning ladder on a good site. Taking steps up the ladder by planning for growth will be fruitless if the ladder stands on an unstable […]

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The “Kathryn Experience”

By Kathryn Booth Trainor

This is a super fun Google Hangout interview with Louise Edington about the Big Business Zoo and just a chat about whatever we’d talk about over a cup of tea. Aside from the funny stories and some eagle anecdotes, a good overview of what I do, what kind of clients I like to work with […]

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Project Management and Project Plans

By Kathryn Booth Trainor

Project Management Keeps You On Course The One Skill Everyone Should Learn When Starting A Company or Organization Good, solid project management is where we start with most companies. One of our most important initial services is to place a project manager with a start-up company’s founder or initial team to make sure that a […]

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Financial Modeling and Corporate Structure

By Kathryn Booth Trainor

Financial Modeling Preserves Equity for You and Your Team The Best Dilution Solution… Is never getting there in the first place. Thinking in both short and long terms, we plan your company seeking to create a balance between what you want and need to get out of it financially, what your shareholder’s want and need […]

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Team Creation and Training

By Kathryn Booth Trainor

High Level Team Creation with Flexible, Short Term Strategies Enable Your Business or Consulting Practice to Move Fast Planning, marketing and financial modeling aren’t enough, people and money still make things happen. We can assist you in creating powerful teams through alliances, consulting arrangements, hiring and out-sourcing. Because everything is based on a project management […]

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Strategic Plan or Business Plan?

By Kathryn Booth Trainor

Strategic Plan or Business Plan? Some highly respected consultants won’t do a business plan unless a strategic plan has been completed first. It can be as short as one page or can encompass Financial Modeling, Marketing Plan and Operations Plan. Strategic Planning At Big Business Zoo, we use project management techniques to break each objective […]

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Google Changes Things Too!

By Kathryn Booth Trainor

Continued from Part 1 & Part 2 – Why Does Facebook Change Things So Often? 3. Changes in layout, file sharing and privacy settings force interactions and defacto endorsements from logged in facebook user that visit websites when rearranged options or new options are switched “enabled” by default. This creates privacy concerns and some debate […]

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Why Does Facebook Change Things So Often? Part 2

By Kathryn Booth Trainor

Continued from Part 1 – Thousands of developers… It seems like every few weeks facebook, Google, and other search engine and online Socially Networked sites make changes in layout, rankings, file handling and in the case of facebook especially changes to privacy settings that “reconnect” users as a default value in at least some of […]

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Why Does Facebook Change Things So Often?

By Kathryn Booth Trainor

It seems like every few weeks facebook, Google, and other search engine and online Socially Networked sites make changes in layout, rankings, file handling and in the case of facebook especially changes to privacy settings that “reconnect” users as a default value in at least some of the network. Here are a couple explanations just […]

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Why Is Local Search Important?

By Kathryn Booth Trainor

What if you found out your phone had stopped ringing… …because the phone company removed your Yellow Pages listing and didn’t tell you? …because they printed the wrong number? …because practically no one uses the phone book anymore and your customers can’t find you? > Same results – No Calls! If people do business with […]

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