Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple!
No Increase to Marketing Budget + No Extra Money for Advertising “Experiments” + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of!
4 Proven Factors That Create Massive Increases In Organic Referrals
What do we know about Referral Marketing that other marketing experts don’t?This dynamic, informative and practical material will show you proven strategies that create dramatic increases in organic referrals from your customers.
Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.T.S. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals.
Supercharged Referrals is updated to incorporate Internet marketing strategies, Social Media and web-based tools that make it easy for customers to give referrals.
“You don’t want to do this math…”
Supercharged Referrals is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results?
Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation. It involved examining actual behavior patterns and measurable results. These calculations don’t lie or exaggerate or avoid the true nature of dynamics between customers and businesses.
Social Network Analysis uses computer models that are highly accurate, complex and usually reserved for the military, the CDC, governments and very large corporations, who have solved complex problems and tracked specific individuals and activities with a more negative intent. Powerful, proven and measurably effective information like this is something that other consultants and organizational experts don’t use to create their latest theories. They just don’t have access to the amounts of data necessary or the expertise to find the underlying patterns and influence factors within the data.
How will this benefit you?
Companies who integrate this model often increase the rate of referrals by three to four times. When you calculate how much it costs to attract a customer and convince them to make a purchase using traditional marketing, the value of non compensated, organic referrals is a huge profit center. In addition, this cycle feeds itself as customers who come from referrals often enjoy giving referrals.
Expensive Research, Clear Duplicable Results, Not Dependent on Quality or Spending Money…REJECTED!
Scott’s work on Referral Marketing was sponsored by a very large international pharmaceutical firm that wanted to find out why doctors refer one drug and not another. They had 30 years and about 8 Billion data points of information about doctors, sales reps and product sales activity. In addition, an equally large data set of movies, restaurants and other products frequently referred was studied to determine if referral activity in the medical community was different than referrals for all products.
The results clearly defined a four factor model that was tested and proved to be effective. This particular drug company had an executive team and an enormous sales department that were so unhappy with the results – they released the data to Scott’s firm. (Kindof like when Xerox tossed the graphical user interface to Microsoft because they didn’t see any future in having little pictures and pretty backgrounds on the computer instead of a dark screen and text only…whoops!)
What really irritated them was that all the factors in this model don’t increase marketing or compensation expenses, in fact spending less money would actually increase referrals in this company’s case.
Will it make you angry?
If you are more invested in preserving your department’s marketing budget, your traditions and your obsessions with factors that aren’t one of these four factors, this material may make you angry.
- What strategy, when neglected, will kill virtually all referral activity?
- How can dramatically higher referral activity occur when you reach a tipping point?
- Why does the cost of implementing this strategy not increase your marketing budget?
- Which 4 aspects of your business create referrals and which just waste time, money and resources?
- Why will increasing your quality NOT increase referrals?
- Why do customers who come from referrals love to give referrals?
- What is the primary reason people will give referrals?
Supercharged Referrals! – Pre-release September 2011, Official release November 2011
“Scott’s work cuts through to the nuclear essentials of easy-to-grasp, pragmatic, must-know applications of referral marketing for any organization seeking to explode their word of mouth business.”- Loren Ankarlo, CEO, The Ankarlo Group
“This is a brilliant book. For the first time, someone has quantified the awesome power of word of mouth (confirming my loose estimates), and laid out the main characteristics that a word-of-mouth message needs to have in order to reach runaway levels. It shows how to change your product and your message to something that people will want to talk about. This is priceless. At $1000 it would be a bargain!” – George Silverman, author, The Secrets of Word-of-Mouth Marketing
“When I met Scott Degraffenreid at IBI, a light came on in my head. What if everything he was saying was right? I took a chance and am glad that I did. When I implemented the NUDE model into my business, things turned around for me. When I asked for referrals I got them. My business grew, and in less than a year I went from Zero referrals to 100% referrals. Had I not met Scott, I’d still be doing it wrong. Now…that’s not the case. If you’re planning on doing business, you need this book like a new pair of shoes. It fits, it works, and it will take you places in business you never dreamed you could achieve.” – Michael Murdock, CEO, DocMurdock – murdock@docmurdock.com – www.docmurdock.com
“We have three times the clients now, thanks to Scott’s business expertise!” – Greg, Entrepreneur
