Know, Like and Trust – Customer Relationships and Relationship Marketing

Do you want to make more sales? Create better customer relationships and get more return customers? Establishing a connection where they “know, like and trust” you is essential and foundational to relationship marketing.

It’s a concept that has become more popular and relevant in sales and marketing training, because it’s true and necessary now that every company, brand and personal touch point must be transparent. This is one of the core principles of relationship marketing and sounds pretty easy…

This might be a lot harder to create and maintain than you think!

We live in a world where our governments on every level lie – large corporations do destructive things and routinely lie and do people wrong taking “managed risks”.  The days of working hard for a company and believing that they will honor their promises and keep you working until you retire and then provide benefits are gone. One of the top reasons people leave jobs voluntarily are their direct relationships with management above them. Do you know, like and trust your company? Your boss?

I was thinking about this – and how to help people be more authentic and create better connections – having a “know, like and trust” perception absolutely makes more sales. Not having this connection is increasingly a sale blocker as customers want to be able to connect, to have their problems solved if they make a purchase and the value of having a product or service that lasts.

So what’s the problem with establishing know, like and trust relationship marketing?

You’re smart enough to think this through – Do you trust your immediate team, your boss, your corporation? Do you really “know” them? If so, do you like them? Can you trust them?

How many people can honestly say they do?

How many ministers know, like and trust God? Would you if what was taught and demonstrated by them was true?

Peeling it back to where we must to be honest and real ourselves – do you know you? Do you like you? Do you trust you?

Soul searching, spiritual practice, maybe some therapy would be a start if you don’t.

Of course, you want to make more sales, get more customers, have a better business and on-going growth professionally. The opportunity here (and the part of it that could be scaring the crap our of you) is that if you take an honest look at each level and change, it could transform your inner life, your family, your team, your company and beyond.

You may have to stop working for a company that does things that make you sick inside. It could mean that you stop pretending with a bad religion, serving an interpretation of God that doesn’t align with your heart.  You may have to take a good, long look in the mirror and learn to smile and like yourself and trust that you are growing and trying to be more, (easier without all the external compromise). Worth it? I think so.

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About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor

Know, Like & Trust - Customer Relationships and Relationship Marketing - 3 years ago

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