This video introduces a series that explains the essential online and social media elements that ensure that your business or organization can be found by someone searching on the Internet.
This video starts from the beginning of setting up a facebook personal profile. It begins with step by step instructions for finding out if names are available, gathering information and images, then continues showing how to set up the profile and basic privacy settings.
This video shows how facebook Fan pages and Like pages can be used to give more information, link to additional online material and websites, make specials offers, show videos and host opt-in forms to gather contact information.
Customizing your facebook “Like” page can be done with fairly simple coding and graphic material you may already have on your website or in other promotional materials. This is a step by step tutorial on how to add an FBML tab, where to paste code, how to select the custom tab as the first place visitors reach when they come to the page for the first time and how to modify the code within facebook.
This should have been Episode 101, but isn’t…ooops. It’s still good information on the basics of facebook and online etiquette.
Coming Soon!
The PEARL Series begins with Place – this is the easiest and fastest way to increase your online visibility if you have a local business.
The PEARL Series continues with E for Engines. Search Engine Optimization is a system of several elements inserted in your website and the coordination of external Social Media identities, such as: facebook, twitter, YouTube and flickr (among others) It is like creating a “listed” instead of ”unlisted” number in the phonebook.Without the correct SEO elements, only people who have your specific online address links can find your site.
The PEARL Series continues with A for Area. This is an important metric if you have a local business. Determining the radius of how far customers are willing to travel or how far you travel to them with a service company is essential for setting optimal keywords and location data.
Social Media creates interactivity and increased Search Engine rankings when used properly and effectively. Creating online Relationships and associations increases the chance that people can find you online. Being highly networked and visible in online Social Networks like facebook and twitter makes it much easier for customers and clients to give referrals and recommendations.
This will cover both sides of your online location placement… where to check to see if your personal information is protected and where to make sure your business location is displayed and tagged.
Now that facebook is increasing in popularity and is becoming a Search Engine of choice, there are elements of code that you need to be sure are embedded in your website. Creating interaction between facebook users and your website is an important way to increase page rankings and referral activity.
twitter is one of the easiest Social Media tools to use effectively, but is one of the most mis-used and time wasting Social Media venues. This video covers how and when to use twitter and some basic tactics and strategies to make it productive and enjoyable.
Just as there are tactics for sending information via twitter effectively, there are some tools and strategies to use twitter as a powerful information and contact gathering system.
Blog (short for “Web Logs) are powerful tools for creating high Search Engine Rankings and enhanced relationships with customers and clients. They are considered “pull media” and can attract new business and press coverage if the content is interesting, informative and easy to access.
The meat and potatoes of marketing is the core business model strategies that create profits, increase productivity and bring new customers and repeat business to your profit centers. Having strong, effective local search results, getting consistent referral business and orchestrating an effective advertising and public relations campaign are essentials for success.
Short and Sweet – Sites don’t have to be large, complex and expensive to create great results.
Short and Sweet – Sites don’t have to be large, complex and expensive to create great results.
