All posts in "Local Marketing"
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Mobile Apps and Mobile Websites

By Kathryn Booth Trainor

The rate of transition from people using desktop computers and regular Search Engine tactics to find products and services to smart phones and tablets is accelerating and WILL NOT go back! If you have a service company, restaurants or brick and mortar store, it is essential that you have your local search pages optimized and […]

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Why Is Local Search Important?

By Kathryn Booth Trainor

What if you found out your phone had stopped ringing… …because the phone company removed your Yellow Pages listing and didn’t tell you? …because they printed the wrong number? …because practically no one uses the phone book anymore and your customers can’t find you? > Same results – No Calls! If people do business with […]

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High Touch and High Tech Customer Experience

By Kathryn Booth Trainor

I’m attaching a video from a recent conference that re-focused me this morning on the importance of creating a high touch customer experience and not just thinking that having some new online feature will automatically have a benefit. Jason Calacanis, the founder of Mahalo.com had some really challenging thoughts about how we have to follow […]

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Guaranteed Failure? Being Invisible Online

By Kathryn Booth Trainor

What noble and practical idea almost guarantees that you will fail to launch your Local Marketing business before competitors get the premium clients? Would you sell glasses of champagne from a card table next to the road with a cardboard sign? Are you aware that “Field of Dreams” is a FICTIONAL movie? “If YOU build […]

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Secrets To Successful Local Marketing – Part 1

By Kathryn Booth Trainor

It starts with you. If you are beginning a career as a Local Business marketing agent or consultant, understanding more than just the latest, greatest, shiniest Social Media tactics will serve you well. Your objective and goal should be to partner with the local business owner as an adviser, service provider, networking resource and look-out. […]