All posts in "Marketing"
0 Shares

Marketing Mistake – Ignoring Customer Fears

By Kathryn Booth Trainor

No product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that […]

0 Shares

Marketing Mistake – Hard Selling and Push Marketing

By Kathryn Booth Trainor

This is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers […]

0 Shares

Mobile Apps and Mobile Websites

By Kathryn Booth Trainor

The rate of transition from people using desktop computers and regular Search Engine tactics to find products and services to smart phones and tablets is accelerating and WILL NOT go back! If you have a service company, restaurants or brick and mortar store, it is essential that you have your local search pages optimized and […]

0 Shares

Where To Start Learning About Internet Marketing

By Kathryn Booth Trainor

This is a short introduction before you start the series Internet Marketing Basics that can be found here at Big Business Zoo. The series will cover the basics of how to use facebook, twitter, flickr and a basic website to create an online presence that works like the Yellow Pages used to – only better! […]

0 Shares

Why Is Local Search Important?

By Kathryn Booth Trainor

What if you found out your phone had stopped ringing… …because the phone company removed your Yellow Pages listing and didn’t tell you? …because they printed the wrong number? …because practically no one uses the phone book anymore and your customers can’t find you? > Same results – No Calls! If people do business with […]

0 Shares

High Touch and High Tech Customer Experience

By Kathryn Booth Trainor

I’m attaching a video from a recent conference that re-focused me this morning on the importance of creating a high touch customer experience and not just thinking that having some new online feature will automatically have a benefit. Jason Calacanis, the founder of Mahalo.com had some really challenging thoughts about how we have to follow […]

0 Shares

Is Your Business Invisible? 3 Checks You Can Make Yourself

By Kathryn Booth Trainor

Invisible is FATAL! Check yourself…and check your friends! It seems like I am saying this over and over again, but bad economic conditions are getting blamed for failing businesses and in some cases, the business is effectively “invisible” online – even if they have a website! NOTE: Post script circa May 2013 – It is […]

0 Shares

Those are 8008’s whether you think so or not – Brand Matters

By Kathryn Booth Trainor

The decisions you make when choosing how to brand your business aren’t the only thing that will determine your success or failure, but making the wrong choices can guarantee delays, legal issues and confusion. Unfortunately, when it comes to branding business owners can be the most bullheaded and stubborn and service providers and consultants that […]

0 Shares

Guaranteed Failure? Being Invisible Online

By Kathryn Booth Trainor

What noble and practical idea almost guarantees that you will fail to launch your Local Marketing business before competitors get the premium clients? Would you sell glasses of champagne from a card table next to the road with a cardboard sign? Are you aware that “Field of Dreams” is a FICTIONAL movie? “If YOU build […]

0 Shares

Secrets To Successful Local Marketing – Part 1

By Kathryn Booth Trainor

It starts with you. If you are beginning a career as a Local Business marketing agent or consultant, understanding more than just the latest, greatest, shiniest Social Media tactics will serve you well. Your objective and goal should be to partner with the local business owner as an adviser, service provider, networking resource and look-out. […]