About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor

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Local Marketing Agent? Social Media Manager?

By Kathryn Booth Trainor

With the rise of so many Social Media channels, businesses have a far more complex range of choices when it comes to advertising and marketing. Traditional channels like television, radio, print advertising, direct mail and Yellow Pages were simpler, but expensive compared to “free” Social Media – Local Businesses need your help! Getting measurable and […]

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Author? Expert? Speaker? Product Promo?

By Kathryn Booth Trainor

The scope of your potential customers extends well beyond the local community. You may have a large budget and staff, you may be implementing strategies and Social Media channel engagement on your own. Doing it in sequence and creating a plan that keeps the majority of your time focused on content and product creation will […]

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Local Business Owner?

By Kathryn Booth Trainor

If you run a local business, your time and attention is at a premium and we’ll show you overall strategies that will increase the rate of Referrals and the sequence most likely to bring Success and not Stress from Social Media. Special Introductory offers while site and Supercharged Referrals book are under construction. eMail LocalBusinessOwner@SuperchargedPromos.com […]

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Employee Retention, Productivity and Profitability Consulting

By Kathryn Booth Trainor

Trust and Relationships Are Key Elements When Creating a Best Places to Work Company This is the foundation that allows rapid growth and long-term success. If your employees are not happy and providing excellent service already, if you engage more customers and grow at a faster pace, your company will blow apart. Keeping your best […]

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Guaranteed Failure? Being Invisible Online

By Kathryn Booth Trainor

What noble and practical idea almost guarantees that you will fail to launch your Local Marketing business before competitors get the premium clients? Would you sell glasses of champagne from a card table next to the road with a cardboard sign? Are you aware that “Field of Dreams” is a FICTIONAL movie? “If YOU build […]

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12 Elements of a Press Release That Gets Results and Rankings

By Kathryn Booth Trainor

Press Releases are an important supplementary tool in your marketing campaign for any product, service or expert personality. It creates a high credibility factor and can result in coverage in print media, online articles or mentions and in person or remote interviews. What do you want to communicate in your press release? 1. A title […]

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Facebook Landing Page and Coupon Combo

By Kathryn Booth Trainor

These are examples of facebook Landing Page and Coupon Combos that can be used to distribute a traditional Coupon offer like $ Off or % Discount or used to give link to free information like a sample eBook or a special video. These examples use the custom image upgrade, other landing page choices are budget […]

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Facebook Opt-In Links

By Kathryn Booth Trainor

One of the things we use facebook Opt In Links is to add people to our Announcement List (see more info on why we do it this way instead of a “newsletter” list) We don’t think that sending too many emails is a good idea – instead we hope you’ll subscribe to our Special Limited […]

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Secrets To Successful Local Marketing – Part 1

By Kathryn Booth Trainor

It starts with you. If you are beginning a career as a Local Business marketing agent or consultant, understanding more than just the latest, greatest, shiniest Social Media tactics will serve you well. Your objective and goal should be to partner with the local business owner as an adviser, service provider, networking resource and look-out. […]

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Facebook Coupons

By Kathryn Booth Trainor

Our facebook Coupons Are An Extension of Direct Personal Referrals Referrals via “Word of Mouth” are always the best way to get new business. But Referrals spread on Social Media platforms like facebook, Twitter, Google Plus and review sites are very powerful and can move much, much faster and farther. 2/3 of US Internet users […]

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