About the author

Kathryn Booth Trainor

I have owned and operated two service companies which merged into one, still in business after almost 20 years. The company was sold and I began writing and consulting while I completed my MBA at Oklahoma State University in 2006 with emphasis on Marketing and Project Management. My special expertise is in helping people evaluate entrepreneurial ventures, formulate business and marketing plans and structure their companies to be both lucrative and fulfilling. In addition, I have some techniques for transition planning and project management that I use to help clients move from one phase of operations to the next level. Because of the breadth of my business knowledge, combined with writing and marketing skills, I can quickly and effectively create an online footprint with website, mobile app, social media channels and search engine optimization that gets found fast. In web and print advertising, having just the right words and communicating each company's unique flavor and capabilities make the most impact. Specialties:Entrepreneurial experience with service companies and micro-businesses, Marketing and promotional materials, Business plans, Strategic Plans, Trusted Advisor

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Why Does Facebook Change Things So Often? Part 2

By Kathryn Booth Trainor

Continued from Part 1 – Thousands of developers… It seems like every few weeks facebook, Google, and other search engine and online Socially Networked sites make changes in layout, rankings, file handling and in the case of facebook especially changes to privacy settings that “reconnect” users as a default value in at least some of […]

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Why Does Facebook Change Things So Often?

By Kathryn Booth Trainor

It seems like every few weeks facebook, Google, and other search engine and online Socially Networked sites make changes in layout, rankings, file handling and in the case of facebook especially changes to privacy settings that “reconnect” users as a default value in at least some of the network. Here are a couple explanations just […]

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How To Update A Page and Widget in WordPress

By Kathryn Booth Trainor

This is a quick video showing how easy it is to change page text and sidebar widget text for quick website updates using WordPress. This company wants to have gas prices update each day and the owner can do it or create a separate login with restricted access for staff.

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Where To Start Learning About Internet Marketing

By Kathryn Booth Trainor

This is a short introduction before you start the series Internet Marketing Basics that can be found here at Big Business Zoo. The series will cover the basics of how to use facebook, twitter, flickr and a basic website to create an online presence that works like the Yellow Pages used to – only better! […]

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Why Is Local Search Important?

By Kathryn Booth Trainor

What if you found out your phone had stopped ringing… …because the phone company removed your Yellow Pages listing and didn’t tell you? …because they printed the wrong number? …because practically no one uses the phone book anymore and your customers can’t find you? > Same results – No Calls! If people do business with […]

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High Touch and High Tech Customer Experience

By Kathryn Booth Trainor

I’m attaching a video from a recent conference that re-focused me this morning on the importance of creating a high touch customer experience and not just thinking that having some new online feature will automatically have a benefit. Jason Calacanis, the founder of Mahalo.com had some really challenging thoughts about how we have to follow […]

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Is Your Business Invisible? 3 Checks You Can Make Yourself

By Kathryn Booth Trainor

Invisible is FATAL! Check yourself…and check your friends! It seems like I am saying this over and over again, but bad economic conditions are getting blamed for failing businesses and in some cases, the business is effectively “invisible” online – even if they have a website! NOTE: Post script circa May 2013 – It is […]

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What Do Universes and Pizzas Have In Common?

By Kathryn Booth Trainor

Both expand from a compact, energized, symmetrical core To create Supercharged Referrals that will expand in all directions and lead back to your business – you need to clarify, refine and compact the messages customers and clients can share about you. A Universe starts with a singularity, something tiny but so pure and powerful it […]

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Should you profile your clients and customers?

By Kathryn Booth Trainor

The previous post created a comment that made me think of something that is really important for getting more referrals, having better relationships with your employees, selecting alliance partners and even service providers – people are who they are and it’s very unlikely that they will change! The O in the BOLTS part of our […]

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Those are 8008’s whether you think so or not – Brand Matters

By Kathryn Booth Trainor

The decisions you make when choosing how to brand your business aren’t the only thing that will determine your success or failure, but making the wrong choices can guarantee delays, legal issues and confusion. Unfortunately, when it comes to branding business owners can be the most bullheaded and stubborn and service providers and consultants that […]

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Celebrating Saint Urho – 3 Social Media Lessons

By Kathryn Booth Trainor

The legend of St Urho states that St. Urho drove away grasshoppers from Finland using the incantation “Heinäsirkka, heinäsirkka, mene täältä hiiteen!” (“Grasshopper, grasshopper, go from hence to Hell!”), thus saving the Finnish grape crops. This miracle is celebrated March 16th, right before St. Patrick’s Day. There are statues, pubs, odes, books and large amounts […]

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Social TV and Media Engagement

By Kathryn Booth Trainor

I just finished listening to @Mitch Joel’s podcast on Social TV with Mike Proulx and Stacey Shepatin. Six Pixels Podcast – Social TV Where is the connecting line right now between Social Media engagement and television programming and which directions are shifting the fastest? Segmentation of TV and Movie content is splintering into TV short […]

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