Since the facebook shift in business “Like” pages or “Fan” pages to eliminate FBML tabs and inserting a photobar across the top of the page happened in early March 2011, some page managers are knashing their teeth in vexation.
Change is something that is going to be a constant in facebook, so I’m going to offer a few strategies that aren’t hard to implement and can get you familiar with the new features. Oh…and these could be “power moves” to increase promotion and visibility when reciprocated, so well worth doing 
STRATEGIC Page “like” promotion – Something new on your business page is the vertical row of icons of pages your PAGE “Likes” on the Left, below your Profile Badge and link menu.
This section has clickable icons of pages that you’ve liked – if you don’t do anything, they are displayed in a random order – but with a few simple steps, this area can be used to cross promote other branches of your company or organization or alliances that you promote with friends or business networks.
The first thing to keep in mind for doing this successfully is that you can use facebook as yourself personally or as your “like” page identity. So I’m KathrynBooth as my facebook identity and one of my business “like” pages is BigBusinessZoo – my consulting and education branch. http://facebook.com/BigBusinessZoo – to feature these alliances, you must do it as your “like” page identity. Step 1 – Go to your business “like” page that you are going to power-link. Step 2 – over on the Right, select “Use facebook as…” – when you are finished, you switch back to your personal identity.
You can only select “like” pages to promote that you have “liked” as your business page – so if you have a selection in mind and have not previously “liked” them – Step 3 – Use the Search on top to visit key pages and “like” them so they are in your list.
Step 4 – Back on your business “like” page – go to “Edit Page” on the top right (or you can get there from your Ads & Pages link on your personal profile)
Step 5 – Go to “Featured” on the left menu – this will bring up what you have already featured and the option to Step 6 – “Edit Featured Likes”
Step 7 – Select up to five pages to “like” these can be changed at any time – so if you want to permanently showcase your own facebook “network” you could, or you could do a “feature” Friday and promote friends or pages that add a lot of value for you.
buy Elimite online alt=”" width=”300″ height=”249″ />Step 8 – Save the changes! (It goes faster doing it than reading this, but some people get a little nervous making changes so details make it easier to be confident.)
So now when you go back to your “like” page, you will see the pages you’ve selected to featured displayed below your profile badge.
These are displayed in random order at the time of this post. 
Next step?? Your photobar on top can do some marketing for you…
Are you ready to grow your business?
Big Business Zoo can help with consulting and planning and implementation of marketing and profit creating strategies. You can click on the “Ready To Grow” button and email an inquiry… 
…or you can use our free “Where Are You Now?” Marketing worksheet to go through an 80 question “checkup” that may give you some new ideas or remind you of missing links! The survey can be sent back completed to qualify for a free consultation. We don’t work with everyone – but we do make a bold attempt to direct you to resources and other potential partners if we aren’t a good match. No pressure, No risk! Click on the Survey and “Save” a copy onto your desktop – it can be kept for your internal use or sent back to Big Business Zoo to qualify for a free consultation.
