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Delta Chamber Website Special
If your website is more than two years old, it is highly likely that it is not optimized for viewing and use on a mobile device. Since more and more people are using smart phones and tablets as their only portal to see what your business offers, if they can’t easily read and find the…
How To Record A Google Hangout – New GHO
How to record a Google Hangout instructions changed in September 2013 – this video shows how to Start a GHO after the Hummingbird update. We will show you easy instructions for starting and recording a Google Hangout to YouTube. This video has step-by-step instructions for how to find the recording and broadcasting area and how…
Know, Like and Trust – Customer Relationships and Relationship Marketing
Do you want to make more sales? Create better customer relationships and get more return customers? Establishing a connection where they “know, like and trust” you is essential and foundational to relationship marketing. It’s a concept that has become more popular and relevant in sales and marketing training, because it’s true and necessary now that…
Enterprising Delta Women – Delta Chamber of Commerce, Delta BC
Videos about Enterprising Delta Women – part of Delta, BC’s Chamber of Commerce. This group of entrepreneurial women meets monthly to support, network and have fun. Learn more at Delta Chamber of Commerce Website and find out when the next event will be held if you are in the area. (Just South of Vancouver, BC…
Marketing Mistake – Thinking proven results trump strong emotions
Best intentions can be a marketing mistake! When we sell a product or service, it’s often because we passionately believe that it will create benefits and results for the customer. If they see it differently or if there is something about our product or service that they think might make them “look bad”, this is…
Marketing Mistake – Ignoring Customer Fears
No product or service is perfect, but some have flaws or emotional baggage that trigger fear in your customers – ignoring these fears is a big marketing mistake! Riding the Elephant Part 2 – When Customers Have Worries and Fear About Using Your Product or Service Our marketer in Part 1 has a product that…
Marketing Mistake – Hard Selling and Push Marketing
This is one of the biggest marketing mistakes that people insist on making, despite ample statistical evidence that consumers are not only resistant to marketing intrusions, they may actively dislike your brand if you come on too strong and don’t have a relatable product and marketing message. Ride the Elephant Part 1 – When Customers…
Pre-Strategic Planning Worksheet – Individual
Personal motives and leverage: By beginning the strategic planning process with examining what is happening, your reasons for doing what you are doing, and your long-term objectives, you set your planning ladder on a good site. Taking steps up the ladder by planning for growth will be fruitless if the ladder stands on an unstable…
WordPress Tune-Up and Tutorial Special
Is your site in danger of being hacked? Has it been hacked? The internet marketing news has not been good recently with massive attacks on all the major hosting providers from evil-doers who want to hijack WordPress sites to spread their poison. There ARE specific things you can do to reduce risk and get things…
The “Kathryn Experience”
This is a super fun Google Hangout interview with Louise Edington about the Big Business Zoo and just a chat about whatever we’d talk about over a cup of tea. Aside from the funny stories and some eagle anecdotes, a good overview of what I do, what kind of clients I like to work with…
DNet – Digital Networking, Collaboration and Promotions
“The name of the game is… Collaboration and Cross Promotion! He who stands alone, remains alone… We live in the blue ocean of abundance, not the red sea of scarcity. By leveraging a network with the technology, strategy and behavior you will propel your business at an accelerated rate… out-planning, out-pacing and out-performing those outside…
Project Management and Project Plans
Project Management Keeps You On Course The One Skill Everyone Should Learn When Starting A Company or Organization Good, solid project management is where we start with most companies. One of our most important initial services is to place a project manager with a start-up company’s founder or initial team to make sure that a…
Financial Modeling and Corporate Structure
Financial Modeling Preserves Equity for You and Your Team The Best Dilution Solution… Is never getting there in the first place. Thinking in both short and long terms, we plan your company seeking to create a balance between what you want and need to get out of it financially, what your shareholder’s want and need…
Mobile Apps and Mobile Websites
The rate of transition from people using desktop computers and regular Search Engine tactics to find products and services to smart phones and tablets is accelerating and WILL NOT go back! If you have a service company, restaurants or brick and mortar store, it is essential that you have your local search pages optimized and…
Team Creation and Training
High Level Team Creation with Flexible, Short Term Strategies Enable Your Business or Consulting Practice to Move Fast Planning, marketing and financial modeling aren’t enough, people and money still make things happen. We can assist you in creating powerful teams through alliances, consulting arrangements, hiring and out-sourcing. Because everything is based on a project management…